Design Your Career with a Whiteboard

Art students get degrees. A year later, they can’t get work as artists. They call me for help.

I’m never surprised. Getting work is difficult. It often takes more energy to get clients, or a job, or a supportive fan-base, than it takes to get through school.

My response to these students is “First, get a Whiteboard…”

A dry-erase board in your studio is one of the most valuable tools for designing your career. You fill it up with a chaotic mix of your skills and interests, your contacts and options, your dream job and your current responsibilities, then you seek connections and consolidations, gradually evolving the chaos into hopeful order. A whiteboard is a map of the uncharted territory of your career as you explore it, and maps help you get where you want to go.

In August of 2014, I presented a two hour seminar at Fullerton College showing how this approach has helped me and how it could help anyone seeking a career in the arts. We recorded the seminar.  Since then, my editor and I have refined this video into a boiled-down-to-the-best-of-it presentation.

You can now buy this complete series on Gumroad to stream or download.

Marshall on Gumroad


If you purchased this series prior to May 27, 2023, you can access it below whenever you’re logged into your membership.
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Design Your Career with a Whiteboard — Part 1 — Free Preview

Duration: 18 minutes (94 MB)
Click here to watch the free intro now.

Design Your Career with a Whiteboard — Part 2
Design Your Career with a Whiteboard — Part 2
Duration: 37 minutes (207 MB)
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This … lecture from Marshall Vandruff… one of the most high-value pieces of video content I’ve seen on the web. — Mingye Zhu